Zoetop Failed to Notify All 39 Million SHEIN Shoppers of a
Data Breach and Downplayed the Scope of the Breach to Consumers

More than 800,000 New Yorkers Were Impacted by SHEIN and ROMWE Data Breach

NEW YORK – New York Attorney General Letitia James today secured $1.9 million from e-commerce retailer, Zoetop Business Company, Ltd. (Zoetop), for failing to properly handle a data breach that compromised the personal information of tens of millions of consumers worldwide and for lying about the scope of the breach to consumers. Zoetop, which owns and operates the popular e-commerce brands SHEIN and ROMWE, had a data breach in which 39 million SHEIN accounts and 7 million ROMWE accounts were stolen, including accounts for more than 800,000 New York residents.
Source: https://ag.ny.gov/press-release/2022/attorney-general-james-secures-19-million-e-commerce-shein-and-romwe-owner-zoetop