As the internet became more commonplace, businesses were quick to take advantage of its potential as a tool for marketing and collecting data. One of the most valuable commodities for businesses is personally identifiable information (PII), which can be used to target ads, sell products and services, and collect interest-based data. However, in order to protect consumers, it is important that businesses receive consent before collecting PII.

There are a number of reasons why businesses must receive consent before collecting PII. First, it is a matter of respect for consumers. If a business is going to collect information that can be used to identify an individual, that person should have the opportunity to opt in or out of the collection process. Secondly, collecting PII without consent is a violation of privacy rights. In many jurisdictions, businesses can be subject to fines or other penalties for collecting PII without the individual’s consent.

Third, consent ensures that the data collected is accurate. If a business collects PII without the individual’s consent, it is more likely that the data will be inaccurate. This is because the individual may not provide accurate information if they are not aware that the data is being collected. Fourth, consent ensures that the data is collected for a specific purpose. If a business collects PII without the individual’s consent, the data may be used for a purpose that the individual does not agree with. Finally, consent allows the individual to change their mind about the collection of their PII. If a business collects PII without the individual’s consent, the individual may not have the opportunity to change their mind and stop the collection of their data.

Overall, there are a number of important reasons why businesses must receive consent before collecting PII. Consent protects consumers by ensuring that their privacy rights are respected, that data is accurate, and that the data is collected for a specific purpose.

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“The author generated this text in part with GPT-3, OpenAI’s large-scale language-generation model. Upon generating draft language, the author reviewed, edited, and revised the language to their own liking and takes ultimate responsibility for the content of this publication.”